On-Pitch Services

Contract
Negotiation

Whether it’s domestic, franchise or international cricket, we are experts in negotiating contracts that protect our players’ interests and maximise their potential. We draw on our extensive experience, market knowledge, and global network to deliver the correct result and best possible terms.

Franchise
Guidance

As pioneers in the world of franchise cricket, Unique Sports Group Cricket has consistently led the way in shaping the modern player market. We negotiated English cricket’s first ever white-ball-only contract in 2017 and the game’s first multi-team global franchise contract in 2024. With unrivalled experience across the global T20 landscape, we provide strategic guidance and access to the world’s leading franchise opportunities.

Career
Development

Combining first-hand knowledge with bespoke career guidance, we support clients and their families through every stage of the cricketing journey, from academy cricket and first professional contracts to the elite world of international and franchise cricket. Our tailored approach is designed to maximise long term career development, performance opportunities, and earning potential both on and off the field.

Data &
Video Analysis

Data interpretation is vital in understanding a player’s ranking and qualities. Whether in a negotiation or when sourcing transfers, we can accurately demonstrate our clients attributes and give Unique players an edge over competitors in the market place.

Wellbeing
& Nutrition

We have carefully built a roster of experts to assist and aid performance from specialist sports therapists to private nutrition, pilates, medical care and private one-to-one coaching. We ensure that access to leading, trained professionals is available at all times with discretion.

Legal
Advice

Our legal department’s 24/7, 365 approach to protecting and supporting our clients and their families gives immediate peace of mind with direct assistance and referrals across a range of legal matters, including contract and employment law, domestic, family estate and other issues.

Contract Negotiation

Franchise Guidance

Career Development

Data & Video Analysis

Wellbeing & Nutrition

Legal Advice

OFF-Pitch Services

Commercial
Partnerships

From brand & equipment partnerships, lucrative endorsements to long-term strategic planning. Unique has worked with major brands including Nike, Adidas, New Balance, SS, Gunn & Moore, DSC, Gray Nicolls, Audi, BMW, Mercedes Benz, Volkswagen, Barclays, Beats by Dre, TikTok, Sony, PlayStation, EA Sports, Coca Cola, Pepsi, McDonalds, Heineken and Amazon.

Media &
Broadcast

Our Broadcast division represents clients and recently retired players through their transition to broadcasting and ensure we create personalities that get seen and heard. Working with leading broadcasting platforms, including Sky Sports, TNT Sports, CBS, DAZN, ESPN, IMG, the game won’t stop after the final whistle.

Social Media
& Strategy

Building strong and authentic online profiles to construct your narrative, while generating plans to increase engagement and positive sentiment without it being an additional burden.

With established relations with Meta, X, YouTube and TikTok, we are best-placed to protect you, enhance your image and help you navigate the landscape.

Content
Production

Our internal production house gives clients a voice and platform to create. From tactical social content to long-form features, we work with talent to conceptualise and produce content that is memorable and relevant. Exchanging concepts with brands enables us to add value and revenue beyond the traditional routes.

Philanthropy
& Special Projects

We are proud to support several charities close to our hearts. We advise and support clients with personal charitable activity and foundations in addition to club or national team partners. We believe that giving back is an essential part of being a positive role model and that our clients should strive to actively participate and make a difference in society.